01
Translational neuroscience
MSc · University of Sheffield
The people behind NMN Bio
A scientist’s questions.
A company built to answer them.
It began with a search for a reliable source of NMN. It became a commitment to knowing what goes into your supplements, and who stands behind them.
Meet our founderCuriosity brought us here. Transparency guides us.
Our beginnings
It started with
a question of trust.
When Dr Elena Seranova struggled to find a reliable supplier of NMN, she decided to build the company she had been looking for.
NMN Bio grew out of that experience: a desire for greater confidence in the source, quality and handling of supplements.
That founding question still matters. When you choose a supplement, you should be able to understand where it comes from, how it is handled and who you can turn to for answers.
Our founding principle
Trust begins with
clear answers.
Our founder
Meet Elena.
A background in research.
A personal reason to build something better.
Dr Elena Seranova is an interdisciplinary scientist and entrepreneur whose education spans translational neuroscience, stem cell biology and autophagy.
Her scientific background is part of the story of NMN Bio. So is her experience as someone looking for a supplier she could trust. Together, they explain why the company began with questions about quality and transparency.
Explore Elena’s publicationsThe experience behind the name
02
Stem cell biology & autophagy
PhD · University of Birmingham
03
Published research
Joint first author of a 2023 Cell Reports paper on NAD biology.
Read the research on our Science pageOur company
A company you
can get to know.
Our ambition is simple: help people make informed choices about the supplements they bring into their lives.
That means making room for questions, explaining our approach and keeping the people behind the brand visible.
Speak to our teamBeyond our online store
Our retail story
Founded by Dr Elena Seranova with a commitment to quality and transparency, NMN Bio has grown from a personal search for a reliable supplement supplier into an international business. Today, we supply major retail chains including Boots and Aster, and sell directly to customers in 79 countries around the world.
The business behind the brand
NMN Bio Ltd
45 Fitzroy Street,
Fitzrovia,
4th Floor, Silverstream House,
London, England,
W1T 6EB
Company registration number 12776601
Contact supportOur standards
Know what goes into
your supplement.
From the source to the finished pack, these are the questions worth asking.
Sourcing
Where does it come from?
Transparency begins with the supply chain. NMN Bio’s supplier disclosure policy gives customers a way to ask about the source of their supplements.
Ask about our suppliersUK operations
What happens in the UK?
We carry out encapsulation, packaging, testing and shipping in the UK.
Ingredients are sourced globally.
Quality
How can I check the quality?
Ask our team for information about product testing and available certificates of analysis, so you can look beyond the label.
Ask about product testingGo deeper
Curious about the evidence behind NMN?
Explore the research, the findings and their limitations.
Your next chapter
Your ageing.
Your rules.
Get to know the research. Explore the range.
Make your next choice an informed one.