Meet Dr. Elena Seranova: The Scientist Redefining NMN Supplementation

At the core of NMN Bio is a story that blends science, transparency, and an unwavering commitment to healthspan. That story begins with Dr. Elena Seranova, a scientist whose personal search for purity and integrity in longevity supplements sparked the founding of one of the most trusted NMN brands on the market today.

Dr. Seranova is not your typical supplement founder. With a Master’s degree in Translational Neuroscience from the University of Sheffield and a PhD in Stem Cell Biology and Autophagy from the University of Birmingham, she brings serious scientific credentials to the field of anti-ageing. Her research has been featured in renowned peer-reviewed journals such as Cell Reports and Developmental Cell, and her Google Scholar profile reflects the depth and relevance of her academic contributions to the fields of neurodegeneration, autophagy, and cellular ageing.

But what truly sets her apart is how she turned a gap in the market into an opportunity to raise industry standards.

The Frustration That Sparked a Solution

Like many who care deeply about their health, Dr. Seranova began supplementing with NMN to support her energy, focus, and long-term cellular health. However, what she discovered was an industry riddled with inconsistency. Many NMN products lacked verified purity, supplied questionable certificates of analysis, and were often sold by faceless companies with little to no scientific backing.

Rather than settle for second-best, she decided to take matters into her own hands. NMN Bio was born out of a desire to create a company grounded in science — one that delivers the highest quality through a fully transparent and ethical supply chain.

Driven by more than just product excellence, Dr. Seranova is passionate about promoting education — not only in the field of cutting-edge longevity science but also in empowering others through entrepreneurship. Her mission is to make both knowledge and high-quality supplements accessible to anyone serious about healthspan and optimal performance.

Built on Science and Transparency

From the beginning, NMN Bio has operated with one goal: to become the most reliable provider of longevity supplements, with customer trust at the centre of everything. Unlike many supplement companies that outsource or obscure their processes, NMN Bio keeps things clear and close to home.

All encapsulation, packaging, testing, and shipping is performed in the UK. Certificates of analysis are sourced from reputable, independent laboratories — and the company proudly discloses its suppliers upon request. This level of transparency isn’t just rare in the supplement industry — it’s revolutionary.

The reason we manufacture in the UK is simple: we don’t compete on price, we compete on quality. Every decision is driven by our commitment to excellence, from formulation to delivery.

NAD+ Brain is the result of two years of intensive research and development. This product features NMN Bio’s proprietary blend of brain-targeting ingredients, carefully selected to support mental clarity, focus, and long-term cognitive health. It reflects unwavering dedication to creating scientifically validated formulations that deliver measurable results. Every supplement NMN Bio produces is formulated to deliver noticeable benefits before the first bottle is finished. That’s the NMN Bio standard: fast-acting, rigorously researched, and transparently produced.

What sets NMN Bio apart is not just what goes into each formula, but how those ingredients function within the body. NAD+ Brain contains compounds specifically chosen for their ability to cross the blood-brain barrier, ensuring targeted and effective cognitive support. Many of NMN Bio’s supplements are also strategically paired and formulated to work synergistically — backed by scientific research showing that certain nutrients are better absorbed and more effective when taken together. This systems-based, science-led approach guides every product the company develops, ensuring maximum impact, optimal bioavailability, and real-world results.

A Global Mission Rooted in Longevity

Since its founding, NMN Bio has grown into a global brand, now serving customers in over 70 countries. The company’s reach spans not only online stores and wellness platforms in the UK, such as Healf.com, but also includes physical retail presence — including the pharmacy inside Selfridges — one of London’s most iconic shopping destinations.

In the Middle East, NMN Bio holds a unique position as the first and only registered NMN brand sold in-store, with products available across the region. A strategic partnership with Aster Pharmacy, the largest pharmaceutical group in the GCC, enables customers to access NMN Bio products with 30-minute delivery in most locations across the seven emirates.

But this rapid expansion hasn’t diluted the company’s core mission. Dr. Seranova remains deeply focused on promoting wellbeing, cognitive clarity, and physical vitality — particularly for individuals over the age of 30, who are beginning to experience the subtle shifts of biological ageing, like deteriorating energy and focus levels.

The company’s formulations are designed to work at the cellular level, supporting mitochondrial health, energy production, and autophagy — the body’s natural detox and repair system. It’s a targeted, science-led approach to longevity that reflects Dr. Seranova’s deep understanding of the mechanisms behind ageing.

At the heart of it all is a bold goal: to transform the health of one billion people through cutting-edge, accessible longevity science. Every product, partnership, and educational initiative is a step toward that mission — making optimal health not just a possibility, but a reality for people around the world.

The Woman Behind the Brand

In an industry often dominated by marketing buzz and influencer trends, Dr. Elena Seranova stands out as a founder who leads with substance, not spin. A scientist by training and an entrepreneur at heart, she brings a rare blend of academic rigor and real-world vision to NMN Bio.

Her scientific background ensures that every aspect of the company,  from ingredient sourcing to dosage precision — is rooted in research and driven by a deep commitment to long-term health. By bridging the gap between cutting-edge science and everyday wellness, Dr. Seranova is helping to redefine healthy ageing — not just extending lifespan, but enhancing the quality of life at every stage.

Final Thoughts

When you choose NMN Bio, you’re not just choosing a supplement — you’re choosing a company led by someone who lives and breathes the science of longevity. Dr. Elena Seranova didn’t just follow the trend of anti-ageing — she helped shape it, bringing clarity, integrity, and innovation to a market that sorely needed it.

So if you're looking for NMN you can truly trust, backed by science and made with integrity, you’ve come to the right place.

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